Shukri Ayyad’s Renewal of Rhetorical Critique and its Impact on Modern Rhetoric

Abstract

Abstract

The study explores the elements of Shukri Ayyad’s criticism renewal project, and how this project resonates among his contemporaries and successors. It explores the implications of this rhetorical critical structure in the writings of the predecessors, establishing his humanitarian project based on linking the critic with taste and value, and all these elements with beauty and its perception, using the descriptive analytical approach. It also discusses Shukri Ayyad’s opinions and concepts as based on innovative project which investigates heritage and studying criticism in the present by formulating a vision for the future of creativity, relying on the opinions of rhetorical researchers, taking into account their role in enriching the modern critical lesson. The study is based on persuasion via monitoring the relationships between Ayyad and his peers, his opinions that are based on exception and the rejection of the dominance of the standard whatsoever. The findings showed the critical artistry that characterizes Ayyad’s criticism, and it is a dynamic state, and his project is based on the creative text and not the critic, while highlighting a special interest in taste.

Keywords: Shukri Ayad - Rhetoric - Renewal - Criticism – Reasoning.