Factors Affecting Fast Food Consumption among King Faisal University Students

Abstract

Abstract

This study is an attempt to identify the factors affecting fast food consumption among King Faisal   University students. The following five variables are used: family, friends, media and social media, health awareness, personal and material factors. A social survey and a questionnaire are used as tools to collect data from a sample of (352 students). The results indicate that all factors seem to have had an impact on increasing the consumption of fast food. However, the material factor seems to be the most influential factor, followed by friends’ factor, then health awareness in third place, then the media and social media in fourth place, and finally the personal variable in fifth place. As for the family, it plays a negative role in the consumption of fast food. This means that the family does not encourage children to consume fast food

Keywords: social factors, fast food, consumption, social groups, consumerism awareness.